The History Channel

The company

Series.

The History Channel is a TV channel dedicated exclusively to History. It is one of the most prestigious and known names in international television and the most valued brand for the public among cable networks in Latin America.

Its Entertainment proposal is present in more than 230 million homes, in 130 countries around the World and it broadcasts in 30 languages, covering more than 15 million households in all Latin America.

Internet media

For a leading TV channel like The History Channel, Internet has become a key part of their business. THC found itself with the need of having distinctive technology to be able to be side by side with the public along this new digital life.

For its on-line strategy, it is about offering more and better services to its user's community, from customer service and interaction to setting program alerts by email or SMSs, to multimedia contents which complement broadcasted programs, contents generated by the same community, on-line videos, and activities coordinated with the TV signal, which represent themselves new digital business for the channel.

Content Management

To administrate the high rate of published content THC uses kbee.portal, which allows users to manage the portals working in a coordinated way in all Latin America through the Web.

The Management and Publishing of the portal's contents is done by the people in charge of communication and the editors of the channel that work in Miami, Caracas and Buenos Aires.

They have easy-to-use tools to design the structure and navigation of each site, and execute the editorial workflow of the load and publishing of content without the need of having technical knowledge.

With the specialized consoles they administrate portals, on-line marketing campaigns, contests, the program scheduling for every country (with specialized browsers, alert services through email), and other activities in a fast and simple way.

Portal and community for 19 countries

The History Channel portal offers contents in Spanish and Portuguese for 19 Latin American countries.

The public can consult program scheduling, find the information and the multimedia content of the programs and TV series that complement and enrich the signal content.

It is a portal which is very rich in its contents, that allows History enthusiasts to go deeper into the subjects and also to interact and debate with other members of the community.

Among other services, it offers the Britannica Encyclopedia (Concise Version) integrated to the programming contents and which also counts with a specialized browser.

kbee Discovery engine to enhance the user's experience

The portal includes an intelligent component based on the kbee search engine to enrich the scheduling information from the channel with other relevant information from Encyclopedias and other site contents.

The on-line community of History

More than a site, THC.tv is the on-line community of History. The registered users have tools to recommend, qualify and comment the programs, suggest or vote contents, interact in discussion forums, participate in contests and in activities where the very members of the community can produce original contents.